BLOG for ADVOCATES

We created this blog to share interesting advocacy related items that cross our desks. It can be anything from new research on funding for advocacy to examples of unusual advocacy strategies. If you have an item to share please send it to npaction@npaction.org.
NPAction Staff

Monday, September 29, 2008

Strategic Communications for Nonprofits

Join the Communications Consortium Media Center for the release and book signing of their new guide: Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media.

This is a new addition of Strategic Communications for Nonprofits, which was first published in 1999. The book offers guidance to developing effective media relations and assistance in creating a communications strategy aimed at creating social or policy change. It builds on the earlier addition and includes new case studies, new trends in media branding and trends in technology.

Strategic Communications for Nonprofits includes chapters on the following:

• The Basics of Strategic Communications
• Elements of a Strategic Communications Plan
• Conducting Research and Targeting Audiences
• Framing and Developing Messages
• Navigating a Changing Industry
• Making the Most of Your Resources
• Earning Good Media Coverage
• Responding to a Media Crisis and managing Backlash
• Selecting and Training Spokespeople
• Capitalizing on the Power of Partnerships