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BLOG for ADVOCATES

We created this blog to share interesting advocacy related items that cross our desks. It can be anything from new research on funding for advocacy to examples of unusual advocacy strategies. If you have an item to share please send it to npaction@npaction.org.
NPAction Staff

Friday, February 22, 2008

Evaluating Hard to Measure Projects


How can nonprofits evaluate "hard to measure" projects? The answer lies partially in a Spring 2007 series called the Evaluation Exchange and partially in a growing body of literature which has just recently begun offering better guidance. Over the years, many nonprofits have found the task of evaluating advocacy efforts to be more cumbersome than projects involving the delivery of goods and services. However, a lack of certainty about how to assess the strengths and weaknesses of advocacy work should not discourage nonprofits from managing or initiating advocacy projects. In this issue of Evaluation Exchange you'll find: practical advocacy outcomes, best and promising practices for evaluating social media, as well as expert advice from several nonprofits participating in public policy grantmaking or social advocacy.

Posted by Andrea Wilson




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