BLOG for ADVOCATES

We created this blog to share interesting advocacy related items that cross our desks. It can be anything from new research on funding for advocacy to examples of unusual advocacy strategies. If you have an item to share please send it to npaction@npaction.org.
NPAction Staff

Tuesday, March 25, 2008

Nonprofit Marketing

If you’ve wondered which actions might help your organization avoid the most common advocacy marketing mistakes, then a new posting at Associated Content (AC) provides several tips for establishing better connections with audiences/potential supporters. Some of these tips are listed below. To see the entire listing, click here

• For a Good Marketing Strategy: Ensure research is completed so that your message does not alienate or divide potential supporters

• For Shared Long Term Responsibility: Create supporting roles which reinforce campaign and audience legitimacy-- which may ultimately translate into organizational growth or increased sustainablity

• For A More Engaged Audience or More Supporters: Add stakeholder insights to traditional descriptions of your organization’s impact

  
  
  Posted by A. Wilson