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BLOG for ADVOCATES

We created this blog to share interesting advocacy related items that cross our desks. It can be anything from new research on funding for advocacy to examples of unusual advocacy strategies. If you have an item to share please send it to npaction@npaction.org.
NPAction Staff

Wednesday, June 18, 2008

Tips For Engaging Online Social Networks

Rad, an online communications firm, shares several tips on how to improve your organization’s online profile:

      1. Expand Your Circle of Friends: Use the search feature to recruit more users whom might be interested in your organization.

      2. Profile Maintenance: Keep your organziation’s profile “fresh” by updating it once or twice a week with new facts, stories, videos, blog entries, photos, etc.

      3. Casual Replies Win the Day: Messaging should not be wonky or preachy, a casual tone shall suffice.

      4. Get to the Point: With hundreds of other organizational profiles competing to get their message out, shorter messages with links to more detailed information may be preferred to more lengthy descriptions.

      5. Two-Way Communications: Asking members or friends to comment on various items posted to your profile and responding to their posts helps users know someone is reading their posts.



    Posted by Andrea Wilson




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